Artificial intelligence (AI) has taken the world by storm. Every industry now needs to reckon with it, including custom business software development. In our industry, we see AI assert itself in a variety of software categories. Customer relationship management (CRM) software is the perfect example.
AI is revolutionizing the CRM ecosystem at nearly every level. By building AI into their software, developers are enhancing CRM capabilities, revolutionizing how businesses interact with customers, and even creating a whole new journey that businesses and customers can take together.
Predictive Business Software
AI-powered CRM software is essentially predictive business software. Advanced analytics and algorithms within the software can forecast customer behavior. It can prioritize leads. With on board AI, a CRM platform can:
- More accurately analyze historical data.
- Predict future customer needs.
- Forecast potential churn.
- Optimize opportunities via lead scoring.
Think of it this way: if you could accurately predict what each and every customer would do six months down the road, you would tailor your interactions with those customers accordingly. That is exactly what AI-powered CRM facilitates.
Automated Business Software
In addition to predictive analytics, another strength of AI is its ability to automate all sorts of tasks. With that in mind, AI is now streamlining CRM workflow by automating tasks that do not necessarily require human intervention. Here are just some of the tasks that automation can handle:
- Lead nurturing
- Email tracking
- Sending follow-up reminders
- Scheduling sales meetings
Automation makes a team more efficient. It takes some of the heavy burden off busy team members so they can concentrate on more complex tasks computer systems cannot manage on their own. The result is a stronger team that closes more deals.
Intelligent Business Software
CRM business solutions can now be equipped with artificially intelligent virtual assistants. A virtual assistant can respond to both text and voice commands. It can help users navigate the CRM platform more efficiently. Virtual assistants can even lend a hand with daily planning, drafting emails, and prospect research.
Personalized Business Software
Integrating AI into traditional CRM allows for more personalized business software. Personalization extends to both team members and customers. From the customer’s perspective, AI is capable of optimizing communications across every available channel. Customers enjoy relevant and more timely messaging. They experience messaging and recommendations based on their own behaviors.
Personalization is becoming increasingly more important in the modern business world. Customers expect personalization regardless of the companies they do business with. AI makes that possible within the CRM ecosystem. Not only that, but personalization also makes for a better customer journey.
Data-driven Business Software
AI’s crowning achievement in the CRM field is its ability to power advanced analytics and insights. Effective CRM is all about data, right? So a CRM solution needs to be able to gather, analyze, and aggregate the most important data available. Then it needs to turn that data into action.
With AI, it is possible to:
- Gather data in real time across multiple channels.
- Produce deep-dive insights on any relevant topic.
- Effectively analyze data to generate actionable insights.
- Produce customized reports based on user need.
- Troubleshoot potential problems with data gathering.
Current AI capabilities allow us to do so much more with CRM software. But the most exciting thing is that we are nowhere near reaching AI’s limits. We still don’t know its full potential.
We are guessing your business software includes a CRM platform. Does that platform utilize AI in any way? If not, it’s only a matter of time. AI is revolutionizing everything we thought we knew about CRM, making it better with every new technological advancement.